VP of Brand Marketing for a Women's Sports Organization

Area : National/Remote

Description : Our client is an incredibly exciting and innovative volleyball league with a women-first, community-focused mission.  In addition to a national network of club volleyball organizations, they are launching a professional volleyball league. They are seeking a VP of Brand Marketing to be a key leader within the organization and build awareness for and engagement with the brand through both physical and digital channels.

This is a remote position and candidates may be located anywhere in the United States.

Responsibilities:
- Bring the brand narrative to life through brand building and marketing, utilizing both digital (social media, digital outreach, virtual events) and physical (events, local youth club partnerships) channels
- Work closely with the Creative Director and cross-functional team on the articulation of brand identity, positioning, and values
- Structure brand messaging and content to an identified audience, delivering via social media and influencer marketing
- Develop an integrated marketing calendar in order to better engage audience base, telling the brand’s story from their community of clubs, players, supporters, and athletes
- Ensure that in-person and virtual events are tailored to the organization’s brand values
- Provide marketing support and direction to individual clubs in order to reach brand objectives
- Take advantage of additional marketing avenues (CRM, SEO, analytics, etc.) in order to achieve business goals, bringing additional marketing strategies in house when needed
- Partner with vendors on merchandise collection to be distributed via e-commerce channels

Qualifications:
- 10+ years of marketing experience, with at least 5 in a leadership position
- Bachelor’s degree, required; MBA or similar advanced marketing degree a plus
- Experience building scrappy, consumer-facing sports or consumer brands
- In-house experience strongly preferred, but agency experience on top of that is a plus
- Extensive experience with B2C social media marketing with a demonstrated track record of success in building brands on social media channels (TikTok, Instagram, Facebook, etc.)
- Ability to think both creatively and analytically
- Start-up or early-stage company experience strongly preferred
- Deep passion for women’s sports and entertainment, required

 

Published : Sep 14, 2022

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