Head of Product for a Wellness Brand

Area : Los Angeles, CA

Description : Area : Los Angeles, CA

Description : Our client is a wellness company that resulted from the integration of two leading brands in the plant-based lifestyle space. They promote the adoption of healthier living by helping people eat more plant-based foods for the sake of their health and the planet. They are seeking a dynamic and visionary Head of Product to lead the next phase of product development for the company. The ideal candidate will have an obsession with innovation, customer experience, and value creation along with a keen sense of how to utilize best-in-class product to drive the business to newfound heights. This individual should be comfortable with ambiguity and be passionate about ideating and building products from the ground up.  This position will report directly to the company’s CEO.

Candidates who need to work primarily remotely will be considered, but there is a preference for someone who can be in the LA-based office several times a month.


-Own the go-to-market product strategy, including roadmap timeline, monetization, target customers, categories, and determining the customer journey as the product evolves.

-Develop an innovative product roadmap that keeps the company ahead of the curve and maintains the company’s position as a leader in the plant-based space.

-Serve as the primary conduit between the brand and the company’s technology resources (either in-house or third-party vendors). This person should be technically articulate and be comfortable vetting third-party technology solutions, explaining product requirements to technology providers, and collaborating with developers throughout the product development lifecycle.

-Create and release products based on rigorous attention to user behavior as evidenced by quantifiable data. The includes customer segmentation, understanding the needs of each segment, application of current and future products to each segment, and movement of the consumer through the stages.

-Clearly articulate the product requirements based on feedback from analysis, users, and business requirements.

-Report on the status of all ongoing projects, ensuring deadlines and milestones are met.

-Maintain product P&Ls and forecasts, monitor product delivery/quality issues and competitive landscape, and interact with key opinion leaders.

-Monitor and continuously optimize products once they are in market.

-Work with the team to create/prepare presentations for Leadership Team / Board / Potential Investors that clearly articulate product strategy, design concepts, and product development methodology.


-10+ years of hands-on experience in product development and management, leading teams that include product managers, designers, developers, engineers, and technology vendors.

-Track record of cross-device product capabilities, with proficiency in both desktop and mobile app.

-Experience in building successful products out of strategic concepts and self-formulated new product ideas

-Passion for and interest in the wellness space (plant-based, a plus).

-Strong leadership and communications skills, with ability to provide clear vision, guidance, and mentorship to product team members.

-Product visionary attributes, with a background in ideating innovative products.

-Firm grasp on the interconnected relationship between product and engineering teams, as well as product and marketing, with strong thoughts on how best to manage projects and teams effectively.

-Expert understanding of agile/lean product development processes including initiation, requirements gathering, analysis and design, development tools and technologies, release and version control, contemporary testing methodologies, and deployment management.

-Ability to effectively present concepts, designs, data, and analysis to team members and investors.  

-Ability to meet deadlines and manage a heavy workload.

-Outstanding strategic planning skills, with the ability to take company objectives and translate them into a plan of action.

-Personality profile to fit into a high-growth, fast-paced culture that requires teamwork and employee interactions at multiple levels.

-Demonstrated ability to pivot as market forces change and/or company’s objectives evolve.

Published : Jan 11, 2022

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