VP of Marketing for an Innovator of Air Purification Products

Area : Austin, TX

Description :

Our client is an innovator of trusted and top-rated True HEPA air purification products and is committed to improving lives through safe, healthy, and worry-free air. They are seeking a scrappy, roll-up-your-sleeves VP of Marketing to help drive and direct B2B and consumer marketing strategy and execution across all touchpoints.

This is an in-office position in Austin, TX. 

Responsibilities:
- Partner with the CEO and the executive team in prioritizing and driving organizational vision
- Develop the organization's corresponding short-term and long-term strategies and translate that into actionable campaigns for performance and growth, helping to implement organization-wide goal setting, performance management, and annual marketing plan
- Drive growth by designing, executing, measuring, and optimizing multi-channel demand programs to generate high-quality leads and strengthen brand awareness – building out B2B marketing strategy and optimizing current consumer marketing efforts
- Working closely with an external agency, create and deliver branding, positioning, messaging, and imagery increasing the company’s brand awareness across multiple channels
- Drive and implement all marketing activities to ensure on-brand positioning and awareness across all aspects of the marketing mix
- Manage marketing budget and plan required to meet demand generation goals
- Define and coordinate marketing programs for demand creation and lead generation with our Sales team and implement lead-tracking and management processes
- Use data and analytics to answer key marketing questions and track metrics across the company
- Manage all aspects of marketing; planning, budgeting, P/L, metrics, and reporting
- Lead cross-functional teams and collaborate with key internal and external partners in order to deliver on both long and short-term marketing objectives
- Develop and maintain long-term relationships with industry thought-leaders, marketing associations, and advisors

Requirements:
- BA/BS in Marketing, Business, or related field required, advanced degree (MBA, MS, MA, PhD) preferred
- 10+ years of experience in Marketing, with significant exposure to B2B products
- Experience with building a CPG/CE brand in a B2C & B2B framework; forging a path as a market leader and positioning executive leadership as “thought-leaders”/SME’s
- Proven leadership skills - comfortable driving collaboration and results through cross-functional teams and peers
- Straight-shooting, candid style, and ability to work well with a close-knit and no BS team
- Results-oriented with the ability to manage from strategic development to detailed execution
- Experience scaling exponential high-growth, mid-market businesses. Knowledgeable of techniques required to: disrupt, grow and change
- Creative problem-solver who is comfortable in high-growth situations where variables may require the occasional pivot
- Mission or cause-oriented with the capacity to invest and believe in change for healthier, safer outcomes

Published : Aug 6, 2021

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