Director/VP of Marketing for an Innovative Real Estate Technology Company

Area : National

Description : Our client is an innovative real estate technology company focused on providing innovative property management solutions to property owners. Their software works to supplement property management software by providing property owners/managers with highly-customized daily action items to lower exposure to insurance losses. They are seeking a highly driven and analytical Director/VP of Marketing to help establish the company’s lead generation strategies and to build up their brand awareness.


- Lead marketing strategy, creative development, and execution for the company across all touch-points

- Create systems to generate qualified leads, deepen customer engagement, increase sales, strengthen brand awareness and drive company growth

- Drive growth by designing, executing, measuring, and optimizing multi-channel demand programs to generate high quality leads and strengthen brand awareness

- Create and deliver branding, positioning, messaging, and imagery increasing the company’s brand awareness with target buyers

- Collaborate closely with sales, content, and stakeholders across the organization to drive more leads into the top of the sales funnel and accelerate the sales cycle

- Manage marketing budget and plan required to meet demand generation goals

- Use data and analytics to answer key marketing questions across the company

- Lead cross-functional teams and collaborate with key internal and external partners in order to deliver on both long- and short-term objectives and business plans

- Follow KPIs, including an increase in web traffic, page conversion optimization, profitable PPC spend, and timely implementation of new marketing efforts


- BS/BA in business administration, marketing and communications or relevant field

- 8+ years experience in digital communications, digital marketing, and web/content development

- Proven experience as Marketing Director

- Prior experience in demand generation at one or more rapidly scaling companies, preferably in SaaS

- Track record of leading and inspiring internal and external resources to achieve superior, consistent results

- Strong communication skills and ability to turn complex concepts into compelling messaging and campaigns

- Have a spirit of experimentation, A/B testing new tactics and finding new ways to drive the sale pipeline and greater efficiency

- Experience project leading multiple teammates to execute campaigns

- Up to speed with current and online marketing techniques and best practices

- Analytical and creative mindset

- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords

Published : Oct 6, 2020

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