Digital Marketing Manager, Retention for an Innovative CPG Company

Area : Los Angeles

Description :

Our client is a fast-growing start-up beauty brand focused on creating safe, high-performance products – their first, a line of aluminum-free deodorants, has taken off!  They are looking for a high-energy Digital Marketing Manager, Retention to work with the brand team to create KPI-driven consumer retention practices for their rapidly expanding business. This role will report to the Head of e-Commerce & digital and will implement strategies that affect both retention metrics and generate value.

Responsibilities:


- Working alongside the brand team, create and roll out CRM and customer retention best practices


- Own email marketing techniques, including the identification of opportunities for creative A/B testing in segmentation and messaging


- Manage referral program and invent new methods for improvement


- Improve key performance indicators in critical areas through short and long-term goal setting


- Write comprehensive and insightful reports on all campaigns weekly or as requested


- Communicate with graphic design team to manage retention campaign related assets


- Assist with any marketing or merchandising needs to further drive online business


- Sole responsibility for the eCommerce and digital marketing calendar and for ensuring that all marketing teams are aware of changes and activities

Qualifications:


- Bachelor's degree, required


- 3-7 years experience in loyalty/retention marketing (email, CRM, etc.)


- Minimum 3 years experience working with MailChimp, Kaviyo, or similar email marketing service


- Strategic, data-driven, and analytically minded approach to retention management, with a strong knowledge of Google Analytics


- Experience with email segmentation, testing, and copywriting


- Up to date on email marketing best practices and compliance


- Ability to self-manage and work on multiple tasks at once, but also capable of working collaboratively in a team environment


- Drive for success, with a positive attitude and strong interpersonal skills

 

Published : Nov 21, 2019

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