Digital Marketing Manager, Retention for an Innovative CPG Company

Area : Los Angeles

Description :

Our client is a fast-growing start-up beauty brand focused on creating safe, high-performance products – their first, a line of aluminum-free deodorants, has taken off!  They are looking for a high-energy Digital Marketing Manager, Retention to work with the brand team to create KPI-driven consumer retention practices for their rapidly expanding business. This role will report to the Head of e-Commerce & digital and will implement strategies that affect both retention metrics and generate value.


- Working alongside the brand team, create and roll out CRM and customer retention best practices

- Own email marketing techniques, including the identification of opportunities for creative A/B testing in segmentation and messaging

- Manage referral program and invent new methods for improvement

- Improve key performance indicators in critical areas through short and long-term goal setting

- Write comprehensive and insightful reports on all campaigns weekly or as requested

- Communicate with graphic design team to manage retention campaign related assets

- Assist with any marketing or merchandising needs to further drive online business

- Sole responsibility for the eCommerce and digital marketing calendar and for ensuring that all marketing teams are aware of changes and activities


- Bachelor's degree, required

- 3-7 years experience in loyalty/retention marketing (email, CRM, etc.)

- Minimum 3 years experience working with MailChimp, Kaviyo, or similar email marketing service

- Strategic, data-driven, and analytically minded approach to retention management, with a strong knowledge of Google Analytics

- Experience with email segmentation, testing, and copywriting

- Up to date on email marketing best practices and compliance

- Ability to self-manage and work on multiple tasks at once, but also capable of working collaboratively in a team environment

- Drive for success, with a positive attitude and strong interpersonal skills


Published : Nov 21, 2019

You must Log in in order to apply for a job.

You can register an account in just a few minutes.