SEM/Paid Search Leader for a PE-backed Online Printing Conglomerate

Area : Los Angeles, CA

Description :

Our client is a fast-growing and private equity-backed provider of online printing solutions and marketing collateral for individuals and businesses. They are seeking a SEM/Paid Search Leader to create effective strategies for collecting and analyzing data, interpreting results, and implementing best in class search marketing practices. This person will be marketing-minded and have hands-on search engine marketing skills expertise in campaign optimization. The client would prefer a highly analytical candidate so this is a great opportunity for anybody with a background in finance looking to make the switch to marketing!


- Lead the strategy for large search account(s) in Paid Search and Shopping marketing

- Identify opportunities to grow and optimize the search channel

- Manage the overall budget to deliver revenue goals within budget

- Execute the strategies for shopping campaigns and text ad campaigns

- Oversee the bid management platform to adjust strategies or bids on specific keywords as needed

- Collaborate with technology team/feed vendor to optimize the product feed management

- Align goals with merchandising team and identify opportunities to expand campaign

- Conduct ad copy and landing page A/B tests to optimize Quality Score and conversion rates

- Regularly track, measure, and report on marketing performance


- Bachelors Degree, required

- 5+ Years of Relevant Experience in Paid Search and Shopping advertising or a background in finance

- Proficient in AdWords and Bing interfaces and analytics tools such as Google Analytics

- Advanced knowledge of bid management platforms (Kenshoo, Marine, QuanticMind, Google etc.)

- Working Knowledge in SQL and/or Tableau preferred

- Experience in Customer Acquisition and/or Direct Response Marketing preferred

- Ability to thrive in a fast-paced, results-driven environment

Published : Dec 17, 2020

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