Senior Marketing Analytics Manager for a B2B Online Printing Conglomerate

Area : Los Angeles

Description :

Our client is a fast-growing and private equity-backed provider of online printing solutions and marketing collateral for individuals and businesses. They are seeking a Senior Marketing Analytics Manager to bring strategic thought leadership and problem solving to the organization. The Senior Manager will play a key role for shaping marketing strategy and establishing best practices for analytics, as well as driving revenue and profit by directing analytics tasks. The client is also open to Director-level candidates.

Responsibilities:

- Collect and analyze data, conduct research, interpret results, and implement analytical solutions

- Develop statistical and econometric models to inform marketing decisions

- Build and maintain predictive models to quantify life time value of the customers

- Identify customer trends and help guide strategy

- Produce segmentation analyses using Advanced Analytics tools such as R, Python and/or SAS

- Train team members on BI tools

- Set-up attribution models to measure and analyze multi-channel effectiveness

- Deliver recommendations to the marketing, merchandising and product teams to on how to continually improve KPIs

Requirements:

- Bachelor's Degree in math, statistics, business, economics, or other quantitative field, required

- 5+ years of experience in analytics, with a focus on marketing analytics

- Proven ability to derive strategic insights and make recommendations from quantitative data

- Experience using SQL, Microsoft Excel, Google/Adobe Analytics, and other data visualization software (Tableau/Looker, MicroStrategy, etc.)

- Ability to manipulate large data sets and statistical modeling through R or Python

- Familiarity with classification, clustering, customer segmentation, and marketing automation techniques, a plus

- Excellent project management skills

Published : Feb 4, 2020

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